In today’s digital-first environment, data privacy and regulatory compliance are no longer optional—they’re critical pillars of trust and business sustainability. With Customer Relationship Management (CRM) systems collecting, storing, and processing vast amounts of personal data, organizations must align their CRM …
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Artificial Intelligence (AI) is increasingly being adopted across various business domains, especially within Customer Relationship Management (CRM) systems. The question isn’t whether AI will replace CRM, but how it will transform the way CRMs function. Rather than serving as a …
Customer Relationship Management (CRM) systems have evolved far beyond being tools for sales reps to manage contacts. Today, they’re strategic engines for growth—especially when leveraged to power enterprise-level decisions. But unlocking that potential requires more than collecting data. It demands …